Categories
Branding Industry Marketing Messaging Product Messaging

VIKTOS – Jeans For Your Arms.

This article goes into depth, an unrealized strategy, and tactics for a brand campaign that would have taken the anti-gun denim/jeans industry head-on.

Categories
Branding Career Industry Marketing Messaging

COVID Job Hunt 2020: Vista Outdoors Tactical Group – Presentation

“In your final 7 minutes, go ahead and summarize what you’d do in your first 90 days.” In these moments, where the design lesson “show, don’t tell” is not possible in a voice-only interview with the key hiring manager: simplifying the complex is crucial. Recently I was interviewing for a senior director role at a…

Categories
Copywriting Industry Marketing Messaging Product Messaging

Getting Product Messaging Approval in the Firearms Industry.

I am not a copywriter. However, after many years of creating messaging and being an interstitial between in-house creative, agency teams, and company leadership, I’ve learned many tips and advice on guiding product messaging concepts through feedback rounds to final approval and sign-off.  While you are creating the message, you do not own it. The messaging…