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Design Digital Design Leupold Optics Product Messaging

LEUPOLD // 2014 New Products

With complex product mixes, Leupold didn’t typically come to SHOT Show with only one new product introduction, but multiple across differing categories. The website we built in 2012 had the capability of pulling via the Artemis Marketing Database, all content into a single landing page – from across all categories. Shown below is the 2014…

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Government News

SIG Sauer Wins NGSW.

The US Army announced today that the Next Generation Squad Weapons system will be delivered by SIG Sauer of Portsmith, New Hampshire. This is big news.  We at GUNLAND are excited to hear this come to fruition for our friends at SIG Sauer. All divisions were involved in some aspect of the NGSW program, directly…

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Branding Design Design Editorial Marketing Messaging Print Advertising Product Messaging Radian Weapons Traditional

RADIAN AFTERBURNER + RAMJET // Advertising & Editorial Pt. 2

This article is Part 2 in a series related to the RADIAN Weapons product launch. See Part 1 here AFTERBURNER + RAMJET print advertising and editorial that launched in November of 2021, and through the first month of 2022. Below are three insertions that comprised two months of ads supporting the launch of the RADIAN…

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Copywriting Marketing Messaging Product Messaging Radian Weapons Video

RADIAN AFTERBURNER + RAMJET // Product Launch Pt. 1

RADIAN AFTERBURNER RAMJET Fits GLOCK G19, Gen3, 4, 5; G19X, G45 Up to 44% recoil reduction. Threadless barrel. Legal for sale in 50 states

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Industry Kimber Video

Off-Season Hunting and Shooting Content Creation

In the hunting and shooting industry, everything is in service of the season. Elk, pheasant, whitetail, black bear, each has a cycle of wildlife management fundamental to herd growth and health. For marketers, these seasons can be challenging to coordinate around, particularly in an industry of people who are as passionate about participating in it.…