The lack of Aligning Product and Marketing for a Successful Launch Before marketing can begin, product teams must provide a comprehensive information package that goes beyond a validated product. This collaboration lays the foundation for success. After decades in the industry, I’ve observed one recurring challenge that firearms companies face when launching a new product:…
Tag: firearms marketing
Another concept that client (Primary Weapons Systems) nixed, after discovering the cost for overall filming. Was developed under tight budget constraints (Under 10k all-in, and using only free music rights), and was intended as a BDE 30 Second video for RECOILtv utilization. Purpose: drive awareness and early sales for the BDE 3D Printed Suppressor DRAFT…
The RADIAN AFTERBURNER & RAMJET product launch story told in two parts. Choose your path below.
This article is Part 2 in a series related to the RADIAN Weapons product launch. See Part 1 here AFTERBURNER + RAMJET print advertising and editorial that launched in November of 2021, and through the first month of 2022. Below are three insertions that comprised two months of ads supporting the launch of the RADIAN…
Introducing the PWS BDE 762 Suppressor: In April 2022, GUNLAND was approached by PRIMARY WEAPONS SYSTEMS (and recently new leadership) looking to launch an upcoming new product category, the PWS BDE 762 Suppressor. Having met at SHOT Show 2022, we were excited to create something refreshing and different, which would elevate the brand beyond its…
GUNLAND was approached by LONE WOLF ARMS to create a 30-second commercial spot that showcased the unique attributes that their offerings have. The ability to build a one-of-a-kind pistol that is as singular as the person owning it is. It is airing now on GUN TALK RADIO. Listen Now: The Brief: SQUAD: Team: GUNLAND Role…
Last year, after my time at VIKTOS, I was approached by a gov/mil specialty brand to make “a tee shirt like VIKTOS makes” – which I deciphered as “something with a flair for kitsch and intended for a specific group”. The client needed a t-shirt for an ADS Warrior Expo Show, specializing in government tactical…
RADIAN AFTERBURNER RAMJET Fits GLOCK G19, Gen3, 4, 5; G19X, G45 Up to 44% recoil reduction. Threadless barrel. Legal for sale in 50 states
With complex product mixes, Leupold didn’t typically come to SHOT Show with only one new product introduction, but multiple across differing categories. The website we built in 2012 had the capability of pulling via the Artemis Marketing Database, all content into a single landing page – from across all categories. Shown below is the 2014…
Categories
SIG Sauer Wins NGSW.
The US Army announced today that the Next Generation Squad Weapons system will be delivered by SIG Sauer of Portsmith, New Hampshire. This is big news. We at GUNLAND are excited to hear this come to fruition for our friends at SIG Sauer. All divisions were involved in some aspect of the NGSW program, directly…