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FLIR Teledyne // 2015 Tactical & Law Enforcement Catalog

SEE THE HEAT

RoleResponsible
Strategy, and ManagementLynn Twiss
Freelance Strategist
Strategy, Copywriting, ConceptingJake Murray
Design & PhotographyPortland Agency

FLIR, “The World’s Sixth Sense” was the brand motto that this 2015 audience-specific catalog was in support of. The concept is that with this “Sixth Sense” one could “SEE THE HEAT.”

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From illuminating suspects hiding in a warehouse, to outlining where varmints were popping up in a grassy field. FLIR products provided an advantage beyond our physical limits.

This catalog was printed in limited quantities for the 2015 NSSF SHOT SHOW, the FLIR booth was located within the early access Tactical & Law Enforcement section.

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FLIR // RIGHT BEFORE YOUR EYES
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FLIR // EYES ON TARGET
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FLIR // YOU LOVE THE NIGHT LIFE
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FLIR // GET ‘EM WHILE THEIR HOT
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FLIR // LAW ENFORCEMENT & TACTICAL
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FLIR // OUTDOOR & HUNTING
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FLIR // WE ARE HEAT SEEKERS
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FLIR // THE WORLD’S SIXTH SENSE

VITAL PERSONA:

Author Profile
Lynn Twiss
Creative Marketing Director at Gunland

Lynn Twiss

Creative Marketing & Brand Director

Lynn Twiss is a self-starting and driven creative marketing and advertising director with experience in lifestyle, manufacturing, corporate, and agency environments.

A 28-year career in elevating brands through global-scale campaign strategies involving creative team leadership, strategic planning, digital/eCommerce management, earned and paid media (social, digital, programmatic, print, radio, television, outdoor), SEM/SEO, communications, partnerships, promotions, qualitative and quantitative development, and synthesis.

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