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Copywriting Design Editorial Messaging News Primary Weapons Systems Print Advertising Product Messaging

PRIMARY WEAPONS SYSTEMS // BDE // Be Seen. Not Heard.

Introducing the PWS BDE 762 Suppressor: In April 2022, GUNLAND was approached by PRIMARY WEAPONS SYSTEMS (and recently new leadership) looking to launch an upcoming new product category, the PWS BDE 762 Suppressor. Having met at SHOT Show 2022, we were excited to create something refreshing and different, which would elevate the brand beyond its…

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Design Messaging News TShirts

STAY HARD // HARD SHELL

Last year, after my time at VIKTOS, I was approached by a gov/mil specialty brand to make “a tee shirt like VIKTOS makes” – which I deciphered as “something with a flair for kitsch and intended for a specific group”. The client needed a t-shirt for an ADS Warrior Expo Show, specializing in government tactical…

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Copywriting Marketing Messaging News Product Messaging Radian Weapons Video

RADIAN AFTERBURNER + RAMJET // Product Launch Pt. 1

RADIAN AFTERBURNER RAMJET Fits GLOCK G19, Gen3, 4, 5; G19X, G45 Up to 44% recoil reduction. Threadless barrel. Legal for sale in 50 states

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Copywriting Design Design FLIR Teledyne Messaging News Print Advertising Product Messaging

FLIR Teledyne // 2015 Tactical & Law Enforcement Catalog

SEE THE HEAT Role Responsible Strategy, and Management Lynn Twiss Freelance Strategist Strategy, Copywriting, Concepting Jake Murray Design & Photography Portland Agency FLIR, “The World’s Sixth Sense” was the brand motto that this 2015 audience-specific catalog was in support of. The concept is that with this “Sixth Sense” one could “SEE THE HEAT.” From illuminating…

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Government News

SIG Sauer Wins NGSW.

The US Army announced today that the Next Generation Squad Weapons system will be delivered by SIG Sauer of Portsmith, New Hampshire. This is big news.  We at GUNLAND are excited to hear this come to fruition for our friends at SIG Sauer. All divisions were involved in some aspect of the NGSW program, directly…

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News

Federal Celebrates 100 Year Anniversay

ANOKA, MINNESOTA – In celebration of Federal Ammunition’s 100-year anniversary and rich history of shotshell manufacturing, the company is releasing four commemorative shotshell packages. In Federal’s early years, shotshells were the heart of the lineup. Target loads went by many names and had many looks over the decades, from Hi-Power and Monark to Reliable and Champion,…

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News

CALIBR Magazine: firearms lifestyle for Black Americans

Introducing CALIBR MAGAZINE™ which celebrates the fusion of African American gun ownership and Black culture, unlike any other publication.

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News

Primary Weapons Acquired by Vigilant Gear

Boise, ID –Primary Weapons Systems Under New Ownership Vigilant Gear Holdings has completed the acquisition of Primary Weapons Systems Inc., official as of March 21, 2022. Vigilant Gear Holdings, based out of Georgia, is not a new contender in the firearms industry. In 2019, Vigilant Gear also purchased Lone Wolf Distributors, now Lone Wolf Arms,…

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News

U.S. LawShield President to Discuss Constitutional Carry

Houston, Texas –– U.S. LawShield®, industry leader and America’s largest provider of Legal Defense for Self Defense® coverage, proudly announces U.S. LawShield President Kirk Evans as a guest on Tom Gresham’s Gun Talk® radio program to discuss permitless carry, also known as constitutional carry, in the U.S. The show airs live on Sunday, April 10, at…

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Knives News

Buck: Turkey Hunting Knives to Go

POST FALLS, ID — It’s early morning, and a gobbler answers your cuts and purrs and soon he double gobbles to every note you send his way. He’s coming, and then you see it—that red, white, and blue prominent gobbler head. The gobbler appears to be floating as he struts nearer. With a well-placed blast…