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SIG Sauer TShirts

REJECTED T-SHIRTS

I’ve made a lot of t-shirts in my day, and the only thing greater than the t-shirts I’ve designed is the list of the ones that were rejected. Here is a couple from my SIG days that never saw the light of day: THE BIG WIN It was a big deal when the TANGO6T was…

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Branding Design Messaging SIG Sauer

SIG Electro-Optics // BDX Creative Visual Language

It always starts with The Brief. The Ballistic Data Xchange (BDX) system wasn’t a typical launch for SIG Sauer, as it was the company’s first major foray into the American Hunting market. Being known primarily as the choice for law enforcement and military divisions, its brand identity, and creative focus were on this aspect. Andy…

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Design Industry Information Design Marketing Messaging Product Messaging SIG Sauer

SIG SAUER // ROMEO2

SIG SAUER needed a clean, elegant, and succinct information sheet for use at consumer, military, dealer, and distributor meetings and shows. DESIGN: Lynn TwissPRODUCT PHOTOGRAPHY: TURKSHEAD ROMEO2 MIL-SPEC MODULAR REFLEX SIGHT FOR M17/M18

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Government News Product Design

SIG Sauer Electro-Optics awarded US Army DVO Contract.

With an impressive 4 out of 5 SIG Sauer divisions now awarded large military contracts, SIG Sauer’s Electro-Optics division is pushing the envelope of innovation. While there has yet to be an official statement by SIG SAUER, details for the award can be found at SAM.gov. SIG Sauer’s Oregon-based Electro-Optics Division has been awarded the…

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Industry

Protected: Connect The Dot

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