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SIG Sauer TShirts

REJECTED T-SHIRTS

I’ve made a lot of t-shirts in my day, and the only thing greater than the t-shirts I’ve designed is the list of the ones that were rejected. Here is a couple from my SIG days that never saw the light of day: THE BIG WIN It was a big deal when the TANGO6T was…

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Copywriting Design Design FLIR Teledyne Messaging News Print Advertising Product Messaging

FLIR Teledyne // 2015 Tactical & Law Enforcement Catalog

SEE THE HEAT Role Responsible Strategy, and Management Lynn Twiss Freelance Strategist Strategy, Copywriting, Concepting Jake Murray Design & Photography Portland Agency FLIR, “The World’s Sixth Sense” was the brand motto that this 2015 audience-specific catalog was in support of. The concept is that with this “Sixth Sense” one could “SEE THE HEAT.” From illuminating…

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Design Digital Design Leupold Optics Product Messaging

LEUPOLD // 2014 New Products

With complex product mixes, Leupold didn’t typically come to SHOT Show with only one new product introduction, but multiple across differing categories. The website we built in 2012 had the capability of pulling via the Artemis Marketing Database, all content into a single landing page – from across all categories. Shown below is the 2014…

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Design Kimber TShirts

KIMBER // 2010 T-Shirt Designs

A set of Kimber t-shirt designs that were pitched to Kimber in 2010, under my Chambara freelance brand – was never produced. Thumb-Over-Thumb Combat Grip on Kimber 1911 I liked the non-traditional thumb-over-thumb grip on this 1911. Modern styles recommend straight thumbs. Digital Camo Kimber Covert 1911 This was to highlight the camouflage aspects of…

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Branding Design Design Editorial Marketing Messaging Print Advertising Product Messaging Radian Weapons Traditional

RADIAN AFTERBURNER + RAMJET // Advertising & Editorial Pt. 2

This article is Part 2 in a series related to the RADIAN Weapons product launch. See Part 1 here AFTERBURNER + RAMJET print advertising and editorial that launched in November of 2021, and through the first month of 2022. Below are three insertions that comprised two months of ads supporting the launch of the RADIAN…

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Branding Design Government Leupold Optics Marketing Messaging

LEUPOLD // Tactical Patches

Developed, but never executed, to promote the new Wave II versions of the MARK6 and MARK8 tactical riflescope line from Leupold Optics. Illustrating the distances of optical magnification and use cases through the striking distance of natural predators. THE DETAILS: STRIKING DISTANCE Distance Role Animal Short Rifleman Viper Medium Marksman Panther Long Sniper Eagle Direct…

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Copywriting Design Industry Information Design Leupold Optics Marketing Messaging

LEUPOLD // HISTORY

A Company History, That Moves Starting with the founding of Leupold & Vopel in 1907, long before Stevens came into the picture, and showcasing the big leaps forward in innovation. Combing over the archives to unveil never-before-seen materials, videos, and images, creating an immersive interactive experience, one that resides on the website to this day.…

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Industry Kimber Video

Off-Season Hunting and Shooting Content Creation

In the hunting and shooting industry, everything is in service of the season. Elk, pheasant, whitetail, black bear, each has a cycle of wildlife management fundamental to herd growth and health. For marketers, these seasons can be challenging to coordinate around, particularly in an industry of people who are as passionate about participating in it.…