Branding Industry Marketing Messaging Product Messaging

VIKTOS – Jeans For Your Arms.

This article goes into depth, an unrealized strategy, and tactics for a brand campaign that would have taken the anti-gun denim/jeans industry head-on.


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Ethical Marketing Asset Practices in Firearms

‘Ask forgiveness, not permission’ has become a mantra. The SIG SAUER SIERRA3BDX launch at 2018 NRA Show was a huge success and produced many assets that were available for dealers to download and utilize to support their in-store efforts for the BDX education and sales. However, some brands will take these assets, and with some…


Gunland is a resource for all manners of firearm owners, from new to seasoned shooters. Est. 2009


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