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Design Digital Design Leupold Optics Product Messaging

LEUPOLD // 2014 New Products

With complex product mixes, Leupold didn’t typically come to SHOT Show with only one new product introduction, but multiple across differing categories. The website we built in 2012 had the capability of pulling via the Artemis Marketing Database, all content into a single landing page – from across all categories. Shown below is the 2014…

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Design Kimber TShirts

KIMBER // 2010 T-Shirt Designs

A set of Kimber t-shirt designs that were pitched to Kimber in 2010, under my Chambara freelance brand – was never produced. Thumb-Over-Thumb Combat Grip on Kimber 1911 I liked the non-traditional thumb-over-thumb grip on this 1911. Modern styles recommend straight thumbs. Digital Camo Kimber Covert 1911 This was to highlight the camouflage aspects of…

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Government News

SIG Sauer Wins NGSW.

The US Army announced today that the Next Generation Squad Weapons system will be delivered by SIG Sauer of Portsmith, New Hampshire. This is big news.  We at GUNLAND are excited to hear this come to fruition for our friends at SIG Sauer. All divisions were involved in some aspect of the NGSW program, directly…

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News

Federal Celebrates 100 Year Anniversay

ANOKA, MINNESOTA – In celebration of Federal Ammunition’s 100-year anniversary and rich history of shotshell manufacturing, the company is releasing four commemorative shotshell packages. In Federal’s early years, shotshells were the heart of the lineup. Target loads went by many names and had many looks over the decades, from Hi-Power and Monark to Reliable and Champion,…

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News

CALIBR Magazine: firearms lifestyle for Black Americans

Introducing CALIBR MAGAZINE™ which celebrates the fusion of African American gun ownership and Black culture, unlike any other publication.

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News

Primary Weapons Acquired by Vigilant Gear

Boise, ID –Primary Weapons Systems Under New Ownership Vigilant Gear Holdings has completed the acquisition of Primary Weapons Systems Inc., official as of March 21, 2022. Vigilant Gear Holdings, based out of Georgia, is not a new contender in the firearms industry. In 2019, Vigilant Gear also purchased Lone Wolf Distributors, now Lone Wolf Arms,…

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News

U.S. LawShield President to Discuss Constitutional Carry

Houston, Texas –– U.S. LawShield®, industry leader and America’s largest provider of Legal Defense for Self Defense® coverage, proudly announces U.S. LawShield President Kirk Evans as a guest on Tom Gresham’s Gun Talk® radio program to discuss permitless carry, also known as constitutional carry, in the U.S. The show airs live on Sunday, April 10, at…

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Knives News

Buck: Turkey Hunting Knives to Go

POST FALLS, ID — It’s early morning, and a gobbler answers your cuts and purrs and soon he double gobbles to every note you send his way. He’s coming, and then you see it—that red, white, and blue prominent gobbler head. The gobbler appears to be floating as he struts nearer. With a well-placed blast…

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Holsters News

1791 Gunleather Holsters Available for New Taurus G3XL

Miami, FL – With a commitment to empowering Americans to exercise their Second Amendment rights, 1791 Gunleather offers a wide range of high-quality holsters for carrying any handgun, including the new G3XL from Taurus. The Ultra Custom Belt Holster 2.4s features Memory-Lok technology to custom-mold to the G3XL and provide Kydex-like retention with the comfort of…

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Design Information Design Leupold Optics Marketing

LEUPOLD // RETICLE FINDER

Data-driven and fully incorporated into the open Leupold & Stevens Artemis’ API, Marketing Product Information System, the first-of-its-kind Leupold Reticle Finder launched in October of 2013. The first feature rollout from Phase 5 development of Leupold’s digital pivot began in 2011 with the hiring of Lynn Twiss to lead interactive, digital, social, and web efforts.…