PORTFOLIO OF LYNN TWISS

The Brief:

Scroll through a sampling of various works from 1994, through the present – most recently SIG Sauer and Radian Weapons.

Some have been redacted for security.

This showcases not just graphic design, video editing, SEO/SEM, brand, interactive, and traditional marketing strategies. But the results of his leadership of in-house, and agency creative teams, many of which Lynn built and mentored directly.

Two print magazine designs, one from 2018 which was developed, shot, and designed by Lynn Twiss; the other from 2022 which was developed, lead and strategized by Lynn Twiss
Design examples from 2018 to 2022, showcasing similarities between direct work, and supervised work.

SIG Sauer BDX, RADIAN Afterburner, RADIAN Ramjet. Print publications.

2018 – Sig Sauer BDX

Mission Crossbows + Sig Sauer co-op marketing program, advertising example.

Strategy, and Design: Lynn Twiss

2022 – Radian Afterburner + Ramjet

Glock pistol component launch.

Strategy, and Management: Lynn Twiss

outdoor-sports-group-elk-special-interst-sig-sauer-optics-bdx-ad-2-lynn-twiss
Launch print advertisement for the SIG SAUER BDX System, this example ran in the Outdoor Sports Group’s Special Interest publication for American Elk.

RADIAN
WEAPONS

LYNN TWISS
SR. MARKETING & SALES
MANAGER

AFTERBURNER + RAMJET Product

The RADIAN AFTERBURNER + RAMJET publicly launched to first-party email subscribers, web, and multiple print publications in November 2021, and again at the NSSF’s public media event – the 2022 SHOT Show – held on Jan 18-21 in LAS VEGAS with the below video.

Outlining the specific aspects of the product offering and its benefit to consumers. A 3D rendered and heavy voice-over showcase the strength and innovation of the AFTERBURNER + RAMJET G19 compensator and barrel

RADIAN Weapons’ GLOCK G19 Mirco-Compensator, AFTERBURNER + RAMJET. 44% Recoil Reduction
Close up shot of the SIG Sauer BDX riflescope, specially designed for the MISSION Crossbow MODEL1. Photo was sketched and art directed by Lynn Twiss, shot by Turkshead Productions in Seattle Washington.

SIG SAUER
ELECTRO-OPTICS
DIVISION

LYNN TWISS,
SENIOR MARKETING
SPECIALIST

SIG SAUER Electro-Optics – BDX – Connect The Dot

Portfolio of Lynn Twiss

Launched at the 2018 NRA Show, the SIG SAUER Electro-Optics division’s Ballistic Data Xchange suite of technology products was a massive undertaking. Seen here is the full-length 2-minute showreel, displaying in a beautiful narrative showcasing multiple use-cases, the many ways to use BDX.

SIG Sauer Electro-Optics – Social Media Assets – Lynn Twiss
SIG Sauer Electro-Optics – Social Media Assets – BDX Product Launch
UN12-sig-sauer-optics-bdx-ad-lynn-twis
A lifestyle-centric print advertisement in UN12 magazine. Shot in Cody, WY in 2018

ROMEOZero // P365XL Campaign Concepting // 2019

At the beginning of the summer of 2019, I did my monthly, week-long trek from Oregon to New Hampshire to present to executive leadership the status of the work the President and myself were conducting for the division. These presentations were typically strategy combined with execution examples, as the work needed consensus to launch.

SIG SAUER Lynn Twiss creative presentation for NH 2019 - ROMEOZero Launch - P365XL combo
leupold gold ring 2015 portfolio of lynn twiss

LEUPOLD OPTICS

LYNN TWISS,
INTERACTIVE
MARKETING MANAGER

Leupold digital pivot, and two new websites.

There were multiple phases of the 2012 launch of the new Leupold Optics website, the largest, no one but the internal product managers and marketing teams saw – called the ARTEMIS product API that powered all product data on the website – and the other was the WordPress publicly facing website.

leupold scopes new website - lynn twiss and substance
The new Leupold Optics website as screen grabbed in October 2012.
Leupold Optics MARK AR email blast Oct 2012 - Strategy, Content, and Messaging by Lynn Twiss Jake Murray - Design and Development by Substance in Portland Oregon

Email Engagement

Weekly email blasts, pushing both to product and to Leupold LIFE stories, and content. Secondarily to social channels, which at that time was Facebook, YouTube only, with burgeoning Instagram and Twitter engagement.

MARK 6 Wave II Tactical Riflescope Line – Patches

Developed to promote the new Wave II versions of the MARK6 tactical riflescope line from Leupold Optics. Illustrating the distances of optical magnification and use cases through the striking distance of natural predators: EAGLE (long-distance – sniper), PANTHER (medium distance – marksman), VIPER (short distance – rifleman)

FLIR TELEDYNE

LYNN TWISS
STRATEGIST, SR. PRODUCER

kimber-1911-photo-un12

KIMBER OF
AMERICA &
KIMBER MFG

LYNN TWISS
MARKETING & COMMUNICATIONS
MANAGER

The road from Kimber of Oregon, to Kimber of New York.

December 1997 issue of Shooting Times. Kimber Custom Target retailing for $745.
kimber-america-mfg-22lr-ad-greg-warne-lynn-twiss
Kimber Rimfire Rifle advertisement – with an old Oregonian article regarding Kimber of America’s initial offers for preferred stock that opened the door for Kimber Mfg., Inc. (Leslie Edelman owner)

Kimber’s First Televised Commercial.

In 2002, Lynn conceived, scripted, and hand drew storyboards. Assisting in the direction of Kimber Mfg., Inc.’s first television commercial. The VP of Sales & Marketing had a few key elements he wanted to be covered, but after his direction, Lynn went to work.

In support of the introduction of the Augusta Shotgun, which Kimber was importing at the time.

Seen here are rough sketches with feedback, complete drawings, and inset final storyboards.

For photos from this day of shooting, please see this GUNLAND article: Off-Season Hunting and Shooting Content Creation