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SIG Sauer TShirts

REJECTED T-SHIRTS

I’ve made a lot of t-shirts in my day, and the only thing greater than the t-shirts I’ve designed is the list of the ones that were rejected. Here is a couple from my SIG days that never saw the light of day: THE BIG WIN It was a big deal when the TANGO6T was…

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Copywriting Design Design FLIR Teledyne Messaging News Print Advertising Product Messaging

FLIR Teledyne // 2015 Tactical & Law Enforcement Catalog

SEE THE HEAT Role Responsible Strategy, and Management Lynn Twiss Freelance Strategist Strategy, Copywriting, Concepting Jake Murray Design & Photography Portland Agency FLIR, “The World’s Sixth Sense” was the brand motto that this 2015 audience-specific catalog was in support of. The concept is that with this “Sixth Sense” one could “SEE THE HEAT.” From illuminating…

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Branding Design Messaging SIG Sauer

SIG Electro-Optics // BDX Creative Visual Language

It always starts with The Brief. The Ballistic Data Xchange (BDX) system wasn’t a typical launch for SIG Sauer, as it was the company’s first major foray into the American Hunting market. Being known primarily as the choice for law enforcement and military divisions, its brand identity, and creative focus were on this aspect. Andy…

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Design Industry Information Design Marketing Messaging Product Messaging SIG Sauer

SIG SAUER // ROMEO2

SIG SAUER needed a clean, elegant, and succinct information sheet for use at consumer, military, dealer, and distributor meetings and shows. DESIGN: Lynn TwissPRODUCT PHOTOGRAPHY: TURKSHEAD ROMEO2 MIL-SPEC MODULAR REFLEX SIGHT FOR M17/M18

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Industry

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