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SIG Sauer TShirts

REJECTED T-SHIRTS

I’ve made a lot of t-shirts in my day, and the only thing greater than the t-shirts I’ve designed is the list of the ones that were rejected. Here is a couple from my SIG days that never saw the light of day: THE BIG WIN It was a big deal when the TANGO6T was…

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Copywriting Design Design FLIR Teledyne Messaging News Print Advertising Product Messaging

FLIR Teledyne // 2015 Tactical & Law Enforcement Catalog

SEE THE HEAT Role Responsible Strategy, and Management Lynn Twiss Freelance Strategist Strategy, Copywriting, Concepting Jake Murray Design & Photography Portland Agency FLIR, “The World’s Sixth Sense” was the brand motto that this 2015 audience-specific catalog was in support of. The concept is that with this “Sixth Sense” one could “SEE THE HEAT.” From illuminating…

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Design Kimber TShirts

KIMBER // 2010 T-Shirt Designs

A set of Kimber t-shirt designs that were pitched to Kimber in 2010, under my Chambara freelance brand – was never produced. Thumb-Over-Thumb Combat Grip on Kimber 1911 I liked the non-traditional thumb-over-thumb grip on this 1911. Modern styles recommend straight thumbs. Digital Camo Kimber Covert 1911 This was to highlight the camouflage aspects of…

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Branding Design Messaging SIG Sauer

SIG Electro-Optics // BDX Creative Visual Language

It always starts with The Brief. The Ballistic Data Xchange (BDX) system wasn’t a typical launch for SIG Sauer, as it was the company’s first major foray into the American Hunting market. Being known primarily as the choice for law enforcement and military divisions, its brand identity, and creative focus were on this aspect. Andy…

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Design Digital Design Editorial Kimber Media Relations Print Advertising

KIMBER // Visual Editorial Archive

A Legacy of Information With thousands of articles and editorial write-ups on the product lines through the years, how was Kimber to easily serve this content to the customer? In 2008 I sat down and designed this UX Interface for a Library of periodical and collateral pieces. Designed – at the time – as an…

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Branding Design Design Editorial Marketing Messaging Print Advertising Product Messaging Radian Weapons Traditional

RADIAN AFTERBURNER + RAMJET // Advertising & Editorial Pt. 2

This article is Part 2 in a series related to the RADIAN Weapons product launch. See Part 1 here AFTERBURNER + RAMJET print advertising and editorial that launched in November of 2021, and through the first month of 2022. Below are three insertions that comprised two months of ads supporting the launch of the RADIAN…

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Design Information Design Kimber Marketing Messaging Sales

KIMBER // Various Sales & Marketing Sheets

The internet wasn’t ubiquitous in 1997-2000 like it is these days, and of the few ways to get the word out on new products, one was “flyers”, which these days would be “sales sheets”, interactive or static .pdfs, etc. Most of these were designed in Quark. Remember Quark? 😉

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Branding Design Government Leupold Optics Marketing Messaging

LEUPOLD // Tactical Patches

Developed, but never executed, to promote the new Wave II versions of the MARK6 and MARK8 tactical riflescope line from Leupold Optics. Illustrating the distances of optical magnification and use cases through the striking distance of natural predators. THE DETAILS: STRIKING DISTANCE Distance Role Animal Short Rifleman Viper Medium Marksman Panther Long Sniper Eagle Direct…

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Copywriting Design Industry Information Design Leupold Optics Marketing Messaging

LEUPOLD // HISTORY

A Company History, That Moves Starting with the founding of Leupold & Vopel in 1907, long before Stevens came into the picture, and showcasing the big leaps forward in innovation. Combing over the archives to unveil never-before-seen materials, videos, and images, creating an immersive interactive experience, one that resides on the website to this day.…