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Branding Industry Marketing Messaging Product Messaging

VIKTOS – Jeans For Your Arms.

This article goes into depth, an unrealized strategy, and tactics for a brand campaign that would have taken the anti-gun denim/jeans industry head-on.

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Branding Career Industry Marketing Messaging

COVID Job Hunt 2020: Vista Outdoors Tactical Group – Presentation

“In your final 7 minutes, go ahead and summarize what you’d do in your first 90 days.” In these moments, where the design lesson “show, don’t tell” is not possible in a voice-only interview with the key hiring manager: simplifying the complex is crucial. Recently I was interviewing for a senior director role at a…

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Branding Design Industry Information Design Product Design

Headstamps: A Valuable Ammunition Brand Takeaway.

What business does brand and marketing have being involved in headstamp and product design? In a word: everything. NPI process is complex, and has many gates and stakeholders. Including brand and marketing to this process early can be a key ingredient to success. Typically, these disciplines are involved later in the process when approaching a…