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Branding Industry Marketing Messaging Product Messaging

VIKTOS – Jeans For Your Arms.

This article goes into depth, an unrealized strategy, and tactics for a brand campaign that would have taken the anti-gun denim/jeans industry head-on.

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Branding Career Industry Marketing Messaging

COVID Job Hunt 2020: Vista Outdoors Tactical Group – Presentation

“In your final 7 minutes, go ahead and summarize what you’d do in your first 90 days.” In these moments, where the design lesson “show, don’t tell” is not possible in a voice-only interview with the key hiring manager: simplifying the complex is crucial. Recently I was interviewing for a senior director role at a…

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Marketing

Ethical Marketing Asset Practices in Firearms

‘Ask forgiveness, not permission’ has become a mantra. The SIG SAUER SIERRA3BDX launch at 2018 NRA Show was a huge success and produced many assets that were available for dealers to download and utilize to support their in-store efforts for the BDX education and sales. However, some brands will take these assets, and with some…

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Copywriting Industry Marketing Messaging Product Messaging

Getting Product Messaging Approval in the Firearms Industry.

I am not a copywriter. However, after many years of creating messaging and being an interstitial between in-house creative, agency teams, and company leadership, I’ve learned many tips and advice on guiding product messaging concepts through feedback rounds to final approval and sign-off.  While you are creating the message, you do not own it. The messaging…