A brand, marketing and advertising consultancy, specializing in the firearms manufacturing industry, and tertiary markets.
Latest Works
- RADIAN WEAPONS // AFTERBURNER + RAMJET // Product Launch Pt. 1
Sr. Sales and Marketing Manager, RADIAN WEAPONS Lynn Twiss My engagement with RADIAN began as a Brand Strategist at an agency in 2021. Beginning in actions beyond typical marketing expertise and focused on sales and operational strategies. OEM, inside-vs-outside sales strategies. Which quickly moved into deeper aspects of the marketing components of the brand. Soon… - 2019 // SIG SAUER ELECTRO-OPTICS // ROMEO2
SIG SAUER needed a clean, elegant, and succinct information sheet for use at consumer, military, dealer, and distributor meetings and shows. DESIGN: Lynn TwissPRODUCT PHOTOGRAPHY: TURKSHEAD ROMEO2 MIL-SPEC MODULAR REFLEX SIGHT FOR M17/M18 - VIKTOS – Jeans For Your Arms.
This article goes into depth, an unrealized strategy, and tactics for a brand campaign that would have taken the anti-gun denim/jeans industry head-on. - COVID Job Hunt 2020: Vista Outdoors Tactical Group – Presentation
“In your final 7 minutes, go ahead and summarize what you’d do in your first 90 days.” In these moments, where the design lesson “show, don’t tell” is not possible in a voice-only interview with the key hiring manager: simplifying the complex is crucial. Recently I was interviewing for a senior director role at a…
“Let your gun therefore be your constant companion of your walks.”
A strong body makes the mind strong. As to the species of exercises, I advise the gun. While this gives moderate exercise to the body, it gives boldness, enterprise and independence to the mind. Games played with the ball, and others of that nature, are too violent for the body and stamp no character on the mind. Let your gun therefore be your constant companion of your walks.
– Thomas Jefferson, letter to Peter Carr, August 19, 1785
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