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Branding Industry Marketing Messaging Product Messaging

VIKTOS – Jeans For Your Arms.

This article goes into depth, an unrealized strategy, and tactics for a brand campaign that would have taken the anti-gun denim/jeans industry head-on.

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Branding Career Industry Marketing Messaging

COVID Job Hunt 2020: Vista Outdoors Tactical Group – Presentation

“In your final 7 minutes, go ahead and summarize what you’d do in your first 90 days.” In these moments, where the design lesson “show, don’t tell” is not possible in a voice-only interview with the key hiring manager: simplifying the complex is crucial. Recently I was interviewing for a senior director role at a…

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Government Product Design

SIG Sauer Electro-Optics awarded US Army DVO Contract.

With an impressive 4 out of 5 SIG Sauer divisions now awarded large military contracts, SIG Sauer’s Electro-Optics division is pushing the envelope of innovation. While there has yet to be an official statement by SIG SAUER, details for the award can be found at SAM.gov. SIG Sauer’s Oregon-based Electro-Optics Division has been awarded the…

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Copywriting Industry Marketing Messaging Product Messaging

Getting Product Messaging Approval in the Firearms Industry.

I am not a copywriter. However, after many years of creating messaging and being an interstitial between in-house creative, agency teams, and company leadership, I’ve learned many tips and advice on guiding product messaging concepts through feedback rounds to final approval and sign-off.  While you are creating the message, you do not own it. The messaging…

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Branding Design Industry Information Design Product Design

Headstamps: A Valuable Ammunition Brand Takeaway.

What business does brand and marketing have being involved in headstamp and product design? In a word: everything. NPI process is complex, and has many gates and stakeholders. Including brand and marketing to this process early can be a key ingredient to success. Typically, these disciplines are involved later in the process when approaching a…

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Design Industry

The Details Matter.

Details Matter. Particularly with niche audiences, and more so with firearms and firearms accessory marketing. Firearms demand a level of responsible acuity as the 4 Rules of Gun Safety, hearing protection and properly mounted optics are all vital and necessary to safe firearms handling. The marketing challenge isn’t just to capture inattention but to relay…

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Industry

Off-Season Hunting and Shooting Content Creation

In the hunting and shooting industry, everything is in service of the season. Elk, pheasant, whitetail, black bear, each has a cycle of wildlife management fundamental to herd growth and health. For marketers, these seasons can be challenging to coordinate around, particularly in an industry of people who are as passionate about participating in it.…

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Industry

Protected: Connect The Dot

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