This article is Part 2 in a series related to the RADIAN Weapons product launch. See Part 1 here AFTERBURNER + RAMJET print advertising and editorial that launched in November of 2021, and through the first month of 2022. Below are three insertions that comprised two months of ads supporting the launch of the RADIAN…
Tag: messaging
Introducing the PWS BDE 762 Suppressor: In April 2022, GUNLAND was approached by PRIMARY WEAPONS SYSTEMS (and recently new leadership) looking to launch an upcoming new product category, the PWS BDE 762 Suppressor. Having met at SHOT Show 2022, we were excited to create something refreshing and different, which would elevate the brand beyond its…
GUNLAND was approached by LONE WOLF ARMS to create a 30-second commercial spot that showcased the unique attributes that their offerings have. The ability to build a one-of-a-kind pistol that is as singular as the person owning it is. It is airing now on GUN TALK RADIO. Listen Now: The Brief: SQUAD: Team: GUNLAND Role…
Last year, after my time at VIKTOS, I was approached by a gov/mil specialty brand to make “a tee shirt like VIKTOS makes” – which I deciphered as “something with a flair for kitsch and intended for a specific group”. The client needed a t-shirt for an ADS Warrior Expo Show, specializing in government tactical…
RADIAN AFTERBURNER RAMJET Fits GLOCK G19, Gen3, 4, 5; G19X, G45 Up to 44% recoil reduction. Threadless barrel. Legal for sale in 50 states
“In your final 7 minutes, go ahead and summarize what you’d do in your first 90 days.” In these moments, where the design lesson “show, don’t tell” is not possible in a voice-only interview with the key hiring manager: simplifying the complex is crucial. Recently I was interviewing for a senior director role at a…
I am not a copywriter. However, after many years of creating messaging and being an interstitial between in-house creative, agency teams, and company leadership, I’ve learned many tips and advice on guiding product messaging concepts through feedback rounds to final approval and sign-off. While you are creating the message, you do not own it. The messaging…