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Branding Design Industry Information Design Product Design

Headstamps: A Valuable Ammunition Brand Takeaway.

What business does brand and marketing have being involved in headstamp and product design? In a word: everything. NPI process is complex, and has many gates and stakeholders. Including brand and marketing to this process early can be a key ingredient to success. Typically, these disciplines are involved later in the process when approaching a…

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Design Industry

The Details Matter.

Details Matter. Particularly with niche audiences, and more so with firearms and firearms accessory marketing. Firearms demand a level of responsible acuity as the 4 Rules of Gun Safety, hearing protection and properly mounted optics are all vital and necessary to safe firearms handling. The marketing challenge isn’t just to capture inattention but to relay…