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U.S. LawShield President to Discuss Constitutional Carry

Houston, Texas –– U.S. LawShield®, industry leader and America’s largest provider of Legal Defense for Self Defense® coverage, proudly announces U.S. LawShield President Kirk Evans as a guest on Tom Gresham’s Gun Talk® radio program to discuss permitless carry, also known as constitutional carry, in the U.S. The show airs live on Sunday, April 10, at…

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Knives News

Buck: Turkey Hunting Knives to Go

POST FALLS, ID — It’s early morning, and a gobbler answers your cuts and purrs and soon he double gobbles to every note you send his way. He’s coming, and then you see it—that red, white, and blue prominent gobbler head. The gobbler appears to be floating as he struts nearer. With a well-placed blast…

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Holsters News

1791 Gunleather Holsters Available for New Taurus G3XL

Miami, FL – With a commitment to empowering Americans to exercise their Second Amendment rights, 1791 Gunleather offers a wide range of high-quality holsters for carrying any handgun, including the new G3XL from Taurus. The Ultra Custom Belt Holster 2.4s features Memory-Lok technology to custom-mold to the G3XL and provide Kydex-like retention with the comfort of…

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Branding Design Design Editorial Marketing Messaging Print Advertising Product Messaging Radian Weapons Traditional

RADIAN AFTERBURNER + RAMJET // Advertising & Editorial Pt. 2

This article is Part 2 in a series related to the RADIAN Weapons product launch. See Part 1 here AFTERBURNER + RAMJET print advertising and editorial that launched in November of 2021, and through the first month of 2022. Below are three insertions that comprised two months of ads supporting the launch of the RADIAN…

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Design Information Design Kimber Marketing Messaging Sales

KIMBER // Various Sales & Marketing Sheets

The internet wasn’t ubiquitous in 1997-2000 like it is these days, and of the few ways to get the word out on new products, one was “flyers”, which these days would be “sales sheets”, interactive or static .pdfs, etc. Most of these were designed in Quark. Remember Quark? 😉

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Branding Design Government Leupold Optics Marketing Messaging

LEUPOLD // Tactical Patches

Developed, but never executed, to promote the new Wave II versions of the MARK6 and MARK8 tactical riflescope line from Leupold Optics. Illustrating the distances of optical magnification and use cases through the striking distance of natural predators. THE DETAILS: STRIKING DISTANCE Distance Role Animal Short Rifleman Viper Medium Marksman Panther Long Sniper Eagle Direct…

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Copywriting Design Industry Information Design Leupold Optics Marketing Messaging

LEUPOLD // HISTORY

A Company History, That Moves Starting with the founding of Leupold & Vopel in 1907, long before Stevens came into the picture, and showcasing the big leaps forward in innovation. Combing over the archives to unveil never-before-seen materials, videos, and images, creating an immersive interactive experience, one that resides on the website to this day.…

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Design Information Design Leupold Optics Marketing

LEUPOLD // RETICLE FINDER

Data-driven and fully incorporated into the open Leupold & Stevens Artemis’ API, Marketing Product Information System, the first-of-its-kind Leupold Reticle Finder launched in October of 2013. The first feature rollout from Phase 5 development of Leupold’s digital pivot began in 2011 with the hiring of Lynn Twiss to lead interactive, digital, social, and web efforts.…

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Copywriting Marketing Messaging Product Messaging Radian Weapons Video

RADIAN AFTERBURNER + RAMJET // Product Launch Pt. 1

RADIAN AFTERBURNER RAMJET Fits GLOCK G19, Gen3, 4, 5; G19X, G45 Up to 44% recoil reduction. Threadless barrel. Legal for sale in 50 states