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Copywriting Industry Marketing Messaging Product Messaging

Getting Product Messaging Approval in the Firearms Industry.

I am not a copywriter. However, after many years of creating messaging and being an interstitial between in-house creative, agency teams, and company leadership, I’ve learned many tips and advice on guiding product messaging concepts through feedback rounds to final approval and sign-off.  While you are creating the message, you do not own it. The messaging…

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Industry Kimber Video

Off-Season Hunting and Shooting Content Creation

In the hunting and shooting industry, everything is in service of the season. Elk, pheasant, whitetail, black bear, each has a cycle of wildlife management fundamental to herd growth and health. For marketers, these seasons can be challenging to coordinate around, particularly in an industry of people who are as passionate about participating in it.…