“In your final 7 minutes, go ahead and summarize what you’d do in your first 90 days.” In these moments, where the design lesson “show, don’t tell” is not possible in a voice-only interview with the key hiring manager: simplifying the complex is crucial. Recently I was interviewing for a senior director role at a…
Category: Marketing
‘Ask forgiveness, not permission’ has become a mantra. The SIG SAUER SIERRA3BDX launch at 2018 NRA Show was a huge success and produced many assets that were available for dealers to download and utilize to support their in-store efforts for the BDX education and sales. However, some brands will take these assets, and with some…
I am not a copywriter. However, after many years of creating messaging and being an interstitial between in-house creative, agency teams, and company leadership, I’ve learned many tips and advice on guiding product messaging concepts through feedback rounds to final approval and sign-off. While you are creating the message, you do not own it. The messaging…
In the hunting and shooting industry, everything is in service of the season. Elk, pheasant, whitetail, black bear, each has a cycle of wildlife management fundamental to herd growth and health. For marketers, these seasons can be challenging to coordinate around, particularly in an industry of people who are as passionate about participating in it.…