SIG SAUER needed a clean, elegant, and succinct information sheet for use at consumer, military, dealer, and distributor meetings and shows. DESIGN: Lynn TwissPRODUCT PHOTOGRAPHY: TURKSHEAD ROMEO2 MIL-SPEC MODULAR REFLEX SIGHT FOR M17/M18
Category: Design
What business does brand and marketing have being involved in headstamp and product design? In a word: everything. NPI process is complex and has many gates and stakeholders. Including brand and marketing in this process early can be a key ingredient to success. Typically, these disciplines are involved later in the process when approaching a…
Details Matter. Particularly with niche audiences, and more so with firearms and firearms accessory marketing. Firearms demand a level of responsible acuity as the 4 Rules of Gun Safety, hearing protection and properly mounted optics are all vital and necessary to safe firearms handling. The marketing challenge isn’t just to capture inattention but to relay…