Copywriting Marketing Messaging News Primary Weapons Systems Video

PWS – BDE 30 Second Video Concept

Another concept that client (Primary Weapons Systems) nixed, after discovering the cost for overall filming. Was developed under tight budget constraints (Under 10k all-in, and using only free music rights), and was intended as a BDE 30 Second video for RECOILtv utilization. Purpose: drive awareness and early sales for the BDE 3D Printed Suppressor DRAFT…

Editorial Marketing Media Relations Print Advertising Radian Weapons Video


The RADIAN AFTERBURNER & RAMJET product launch story told in two parts. Choose your path below.

Copywriting Design Editorial Messaging News Primary Weapons Systems Print Advertising Product Messaging


Introducing the PWS BDE 762 Suppressor: In April 2022, GUNLAND was approached by PRIMARY WEAPONS SYSTEMS (and recently new leadership) looking to launch an upcoming new product category, the PWS BDE 762 Suppressor. Having met at SHOT Show 2022, we were excited to create something refreshing and different, which would elevate the brand beyond its…

Audio Copywriting Lone Wolf Arms

LONE WOLF ARMS // You Are One of A Kind // Radio Spot

GUNLAND was approached by LONE WOLF ARMS to create a 30-second commercial spot that showcased the unique attributes that their offerings have. The ability to build a one-of-a-kind pistol that is as singular as the person owning it is. It is airing now on GUN TALK RADIO. Listen Now: The Brief: SQUAD: Team: GUNLAND Role…

Design Messaging News TShirts


Last year, after my time at VIKTOS, I was approached by a gov/mil specialty brand to make “a tee shirt like VIKTOS makes” – which I deciphered as “something with a flair for kitsch and intended for a specific group”. The client needed a t-shirt for an ADS Warrior Expo Show, specializing in government tactical…

Design Digital Design Leupold Optics Product Messaging

LEUPOLD // 2014 New Products

With complex product mixes, Leupold didn’t typically come to SHOT Show with only one new product introduction, but multiple across differing categories. The website we built in 2012 had the capability of pulling via the Artemis Marketing Database, all content into a single landing page – from across all categories. Shown below is the 2014…

Design Kimber TShirts

KIMBER // 2010 T-Shirt Designs

A set of Kimber t-shirt designs that were pitched to Kimber in 2010, under my Chambara freelance brand – was never produced. Thumb-Over-Thumb Combat Grip on Kimber 1911 I liked the non-traditional thumb-over-thumb grip on this 1911. Modern styles recommend straight thumbs. Digital Camo Kimber Covert 1911 This was to highlight the camouflage aspects of…

Government News

SIG Sauer Wins NGSW.

The US Army announced today that the Next Generation Squad Weapons system will be delivered by SIG Sauer of Portsmith, New Hampshire. This is big news.  We at GUNLAND are excited to hear this come to fruition for our friends at SIG Sauer. All divisions were involved in some aspect of the NGSW program, directly…


Federal Celebrates 100 Year Anniversay

ANOKA, MINNESOTA – In celebration of Federal Ammunition’s 100-year anniversary and rich history of shotshell manufacturing, the company is releasing four commemorative shotshell packages. In Federal’s early years, shotshells were the heart of the lineup. Target loads went by many names and had many looks over the decades, from Hi-Power and Monark to Reliable and Champion,…


CALIBR Magazine: firearms lifestyle for Black Americans

Introducing CALIBR MAGAZINE™ which celebrates the fusion of African American gun ownership and Black culture, unlike any other publication.