Where would I have taken VIKTOS if I’d been there longer? This article goes into depth, my intended strategy, and tactics for a brand campaign that would have taken the anti-2A denim/jeans industry head-on. Tactical Pants and Jeans.
From building the Kimber firearms brand from virtually nothing to the juggernaut it is today; to forging Leupold Optics' first steps into digital and building a world-class team of social media, UX, and eCommerce specialists; to leading SIG Sauer's Electro-Optics marketing: Lynn has been instrumental in the leadership and development of epic brands and their growth for the outdoor and firearms industries since 1994.
Born, raised, and living in the Pacific Northwest, Lynn brings to Gunland an insightful eye to modern Design Thinking and Business Strategy. Tackling the Wicked Problems of an industry with many.