Branding Industry Marketing Messaging Product Messaging

VIKTOS – Jeans For Your Arms.

This article goes into depth, an unrealized strategy, and tactics for a brand campaign that would have taken the anti-gun denim/jeans industry head-on.

Where would I have taken VIKTOS if I’d been there longer? This article goes into depth, my intended strategy, and tactics for a brand campaign that would have taken the anti-2A denim/jeans industry head-on. Tactical Pants and Jeans.

VIKTOS Tactical Jeans Pants
VIKTOS – JEANS FOR YOUR ARMS; An unrealized campaign concept by Lynn Twiss GUNLAND Brand Strategist
Tactical Jeans Concept Sketches Levi VIKTOS
A 1950s Levi Ad, vs an imaginary 2021 VIKTOS ad for tactical jeans pants that was never made, but could have been interesting.

About the author

Author profile
Creative Marketing Director at

From building the Kimber firearms brand from virtually nothing to the juggernaut it is today; to forging Leupold Optics' first steps into digital and building a world-class team of social media, UX, and eCommerce specialists; to leading SIG Sauer's Electro-Optics marketing: Lynn has been instrumental in the leadership and development of epic brands and their growth for the outdoor and firearms industries since 1994.

Born, raised, and living in the Pacific Northwest, Lynn brings to Gunland an insightful eye to modern Design Thinking and Business Strategy. Tackling the Wicked Problems of an industry with many.