Branding Industry Marketing Messaging Product Messaging

VIKTOS – Jeans For Your Arms.

This article goes into depth, an unrealized strategy, and tactics for a brand campaign that would have taken the anti-gun denim/jeans industry head-on.

Where would I have taken VIKTOS if I’d been there longer? This article goes into depth, my intended strategy, and tactics for a brand campaign that would have taken the anti-2A denim/jeans industry head-on. Tactical Pants and Jeans.

VIKTOS Tactical Jeans Pants
VIKTOS – JEANS FOR YOUR ARMS; An unrealized campaign concept by Lynn Twiss GUNLAND Brand Strategist
Tactical Jeans Concept Sketches Levi VIKTOS
A 1950s Levi Ad, vs an imaginary 2021 VIKTOS ad for tactical jeans pants that was never made, but could have been interesting.


Author Profile
Creative Marketing Director at

Lynn Twiss

Creative Marketing & Brand Director

Lynn Twiss is a self-starting and driven creative marketing and advertising director with experience in lifestyle, manufacturing, corporate, and agency environments.

A 28-year career in elevating brands through global-scale campaign strategies involving creative team leadership, strategic planning, digital/eCommerce management, earned and paid media (social, digital, programmatic, print, radio, television, outdoor), SEM/SEO, communications, partnerships, promotions, qualitative and quantitative development, and synthesis.