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Branding Design Industry Information Design Product Design

Headstamps: A Valuable Ammunition Brand Takeaway.

What business does brand and marketing have being involved in headstamp and product design? In a word: everything. NPI process is complex, and has many gates and stakeholders. Including brand and marketing to this process early can be a key ingredient to success. Typically, these disciplines are involved later in the process when approaching a…

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Industry

Off-Season Hunting and Shooting Content Creation

In the hunting and shooting industry, everything is in service of the season. Elk, pheasant, whitetail, black bear, each has a cycle of wildlife management fundamental to herd growth and health. For marketers, these seasons can be challenging to coordinate around, particularly in an industry of people who are as passionate about participating in it.…