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Design Information Design Kimber Marketing Messaging Sales

KIMBER // Various Sales & Marketing Sheets

The internet wasn’t ubiquitous in 1997-2000 like it is these days, and of the few ways to get the word out on new products, one was “flyers”, which these days would be “sales sheets”, interactive or static .pdfs, etc. Most of these were designed in Quark. Remember Quark? 😉

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Branding Design Government Leupold Optics Marketing Messaging

LEUPOLD // Tactical Patches

Developed, but never executed, to promote the new Wave II versions of the MARK6 and MARK8 tactical riflescope line from Leupold Optics. Illustrating the distances of optical magnification and use cases through the striking distance of natural predators. THE DETAILS: STRIKING DISTANCE Distance Role Animal Short Rifleman Viper Medium Marksman Panther Long Sniper Eagle Direct…

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Copywriting Design Industry Information Design Leupold Optics Marketing Messaging

LEUPOLD // HISTORY

A Company History, That Moves Starting with the founding of Leupold & Vopel in 1907, long before Stevens came into the picture, and showcasing the big leaps forward in innovation. Combing over the archives to unveil never-before-seen materials, videos, and images, creating an immersive interactive experience, one that resides on the website to this day.…

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Design Information Design Leupold Optics Marketing

LEUPOLD // RETICLE FINDER

Data-driven and fully incorporated into the open Leupold & Stevens Artemis’ API, Marketing Product Information System, the first-of-its-kind Leupold Reticle Finder launched in October of 2013. The first feature rollout from Phase 5 development of Leupold’s digital pivot began in 2011 with the hiring of Lynn Twiss to lead interactive, digital, social, and web efforts.…

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Design Industry Information Design Marketing Messaging Product Messaging SIG Sauer

SIG SAUER // ROMEO2

SIG SAUER needed a clean, elegant, and succinct information sheet for use at consumer, military, dealer, and distributor meetings and shows. DESIGN: Lynn TwissPRODUCT PHOTOGRAPHY: TURKSHEAD ROMEO2 MIL-SPEC MODULAR REFLEX SIGHT FOR M17/M18

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Industry Kimber Video

Off-Season Hunting and Shooting Content Creation

In the hunting and shooting industry, everything is in service of the season. Elk, pheasant, whitetail, black bear, each has a cycle of wildlife management fundamental to herd growth and health. For marketers, these seasons can be challenging to coordinate around, particularly in an industry of people who are as passionate about participating in it.…